Persona, not garment | Juwon Ogungbe

Juwon Ogungbe
Jun 6, 2021


A persona is worn, like a handmade pair of shoes. It becomes a distinguishing figure — the human being who puts it on is best known for being ‘like that’.

A visit to a repertory cinema to see a Hollywood classic is a revelation. Now it is clear where the persona actually comes from.

A look and a way of life are taken on. Perhaps it is safe to rely on tried and tested things.

Then one day, the penny drops. This is the source of inspiration.

These folks are not poseurs. They make contributions to the development and growth of those who cross paths with them. Their output is as valid as anyone else’s. Not everyone can be a prototype or a one off.

Originally published at on June 6, 2021.